It started with Guttenberg – Why communication channel divergence has screwed up your marketing

It all began with Guttenberg back in the 1440’s. Remember him? He invented the first printing press in the western world that worked. He put the monks out of business as the custodians of Intellectual property. Guttenberg’s invention worked so well that his technology remained virtually unchanged for 350 years. We’ve long since forgotten the […]

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